The Minimalistic Approach to Marketing
With the ever-growing number of advertisements one sees during the day, it is important that your target audience not only views and skips your ad but also spends some quality time on it. What's the point of spending 1000s on an advertisement when at the end of the day your audience can't even recall what uniqueness they saw in it? Facebook, Twitter, and Instagram are some of the platforms where many brands run minimalist campaigns driving the attention of customers as it is easier to comprehend. For those who might be comprehending the word minimalism, it is important to understand that it doesn’t mean a one-colour scheme for a complete design. Rather it should be a combination of neat visuals, designs that are thought-provoking, and creatively engaging copy. The social media content strategy of the brand is required to be extremely strong. The main idea around this sort of promotion is how to portray much more by saying less. Most of the time when we go to a site, it...