Brand Relevance- The key to growth in the modern business world
Brand relevance is a brand’s unique way of connecting with its audience, and their emotions and becoming personally relevant to them. It is more about how customers feel about your brand. Your aim should be to hear customers speak phrases like “watching Netflix makes me feel good,” “driving a Tesla makes me feel smart,” and “shopping at Whole Foods Market makes me feel responsible.” Customer Acquisition costs are skyrocketing for most businesses and to lower them, one needs to Focus on their brand’s relevance. This will help in increasing the loyalty of customers, eventually increasing profits. Just producing and selling products is not the key to success in today’s world. Brand Relevance is the need of the hour if you wish to have a successful brand in the future. Here are a few techniques to move a step ahead and improve your brand’s relevance. 1. Listening to your customers Listening to and understanding your potential customer’s pain points and demands should be your first st...