Brand Relevance- The key to growth in the modern business world

Brand relevance is a brand’s unique way of connecting with its audience, and their emotions and becoming personally relevant to them. It is more about how customers feel about your brand. Your aim should be to hear customers speak phrases like “watching Netflix makes me feel good,” “driving a Tesla makes me feel smart,” and “shopping at Whole Foods Market makes me feel responsible.” Customer Acquisition costs are skyrocketing for most businesses and to lower them, one needs to Focus on their brand’s relevance. This will help in increasing the loyalty of customers, eventually increasing profits. Just producing and selling products is not the key to success in today’s world.

Brand Relevance is the need of the hour if you wish to have a successful brand in the future. Here are a few techniques to move a step ahead and improve your brand’s relevance.

1. Listening to your customers

Listening to and understanding your potential customer’s pain points and demands should be your first step. Make yourself relevant as a brand through the experience they have with your company. Today, most of the successful brands that we use such as Apple, Spotify, Nike, and Starbucks ensure their brand relevance by providing a distinctive and high-quality customer experience. According to a study conducted by IBM, it has been found that 68% of companies said that they yield better results when empathizing with the customers more than focusing on selling the product.

2. Telling an authentic story

Telling your brand’s most authentic story along with its USPs is a strategy that a lot of successful brands have been using. To ensure the pieces of your brand’s story unfold smoothly, brands should begin by developing content-publishing plans that explain their content strategy and the type of content that will be published along with their messages, and where and when each will appear online.

3. Sustain the connection

Finally, this process needs to be repeated by brands— over and over again. A continuous improvement approach to your way of creating and delivering messages is important to maintain to have a connection with your customers. Some important aspects to notice are seeing how your online presence is working, how your customers are responding to your product/service, and what their future demands are. Just doing it once is not enough, constantly making sure your audience connects with you is important.

A brand’s identity is never about one thing. Brand assets are the key to evolving your brand to create breakthroughs while ensuring you do so in a relentlessly consistent manner.

Constantly working on upgrading your brand relevance is crucial in this competitive world. One lazy move and your competitor is bound to win your customer. Hence it's also important to grow in these evolving times. Outsourcing this work to Brand agencies is a great way to achieve success with the help of experts.